The North Face: Shantell Martin Capsule Collection

We teamed up with SEE ME creative agency to produce this fashion video and lookbook for The North Face UK in collaboration with artist Shantell Martin. Designed through the lenses of community, connectivity and individuality, New York artist Shantell Martin has reimagined key pieces from The North Face search and rescue archives using a one-of-a-kind original print inspired by the act of overcoming life’s many challenges.

Director — Keenan Mac William

DP — Andrea Gavazzi

Photographer — Jeremy Grier

Original Score — Hawa

Editor — Orian Barki

Producer — Anne Alexander

Production Manager — Cloe Young

Creative Studio — SEE ME